SugarBear Hair Vitamins: Fraud or Fantastic?

Does science support SugarBearHair vitamins?

Credits: Pixabay
Edited By:
Raja Sivamani , MD, MS, AP

If you are a follower of the Kardashian clan on social media, you may have noticed many of their sponsored posts featuring turquoise colored gummies known as “SugarBearHair Vitamins.” These bright blue bears claim to make your hair longer, stronger, and shinier because of their clinically proven ingredients. But let's take a closer look.

Each serving of bears is 15 calories and contains 3 grams of sugar. This isn’t much of a sugar intake for a vitamin considering most other gummy vitamins have the same amount. However, if you are diabetic or have acne problems choosing a vitamin without sugar would be best. The “effective ingredients” of the vitamins include vitamins A, B5, B6, B9, C, D, and E, as well as coconut oil, and biotin. Biotin is a commonly used vitamin for the promotion of healthy hair, skin, and nails and makes up for most of the content of the gummy. Each serving provides 5000 mcg of biotin, but everyday biotin pills from any pharmacy can be found containing the same amount. This is important because SugarBearHair charges $30 for a month’s worth of gummies (60 gummies, 2 per day), whereas a bottle with 240 Biotin pills each containing 5000 mcg can be found at local stores for less than $10. The rest of the vitamins in the gummies can be easily replaced with a daily vitamin supplement far less expensive and even in gummy form if desired.

There have not been any clinical trials that study the effect of biotin on the quality and quantity of hair. The media has created a trend for this supplement but more research is needed to show that biotin is a vitamin that will provide luscious locks. As a consumer, it is important to know and compare the contents of a product with other available products before buying it. 

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