South Korean skin care is a craze that is taking the world by storm. If you aren’t a K-beauty lover, then you may be wondering why it is getting so much attention. It’s hard to answer that with one reason, so we will give you four as to why South Korean skin care is worth a try!
1. It’s Affordable.
You may think that because these products are exported from Korea, they will have a heavy price tag. However, beauty and cosmetics is one of the leading industries in Korea, expecting to hit $13.1 billion per Euromonitor. With such a large market, comes competition. Many brands must lower their prices to attract consumers.
An example of a cheap alternative to American products is Missha’s Time Revolution Night Repair Serum, known by many to be a dupe for Estee Lauder’s Advanced Night Repair Serum, is priced at $26 compared to their American counterpart at $65. Since the U.S. is catching up with the Korean skin care craze, many products are available at beauty retail chains such as Sephora, Ulta, and even Target.
2. More Advanced Products
As mentioned previously, because South Korean skin care is one of the biggest industries, there is heavy competition between brands. Licensed aesthetician and owner of M.S. Apothecary estimates Korean beauty products to be 12-14 years ahead of the U.S. market due to the intense competition. This means that brands will spend millions on research and development to cultivate the best products with the most advanced ingredients to win the loyalty of consumers.
3. Gentler Methods
An example of this is the exfoliation methods used in K-Beauty. What comes to mind is the process of physically scrubbing the skin to get rid of dead skin cells. However, this method can be damaging and irritating to the skin of many people, since the agents in physical scrubs can be too jagged and cause micro-trauma.
A popular exfoliation method in Korea is the use of chemical exfoliation, particularly through alpha-hydroxy acids (AHAs) and beta-hydroxy acids (BHAs). Although the thought of putting chemicals on your face may sound scary, when formulated into commercially available skin care products, these chemicals are usually at low enough concentrations to comfortably unveil smoother and brighter skin.
For instance, lactic acid is an example of one type of alpha-hydroxy acid recommended for those with drier skin types as it helps break down the tiny connections between dead skin cells to gently exfoliate the skin. This is a safer method as opposed to physical exfoliation since you cannot over-scrub with a liquid-based product, causing physical trauma. Meanwhile salicylic acid is a type of beta-hydroxy acid (BHA) that is recommended for those with oily skin since it is lipid-soluble and able to penetrate the larger, oily and clogged pores of those with acne-prone skin, unlike AHAs which are water soluble. Regular use of BHAs is a wonderful substitute for pesky blackheads in place the damaging pore-strips that may lead to larger pores in the long run.
4. It’s Fun!
Korean skin care is one of the leading industries in the country, not just for their innovation, but also for their quirky and fun packaging. Brands do this to make skin care a fun part of the day, where you are also taking care of yourself instead of just a chore. Some popular products that get K-beauty lovers excited are sheet masks with character prints and carbonated clay masks that bubble up.
With all this in mind, we hope you will follow the Korean skin care craze to find your holy grail product or regimen, as it is easily accessible, innovative, trustworthy and exciting!
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